Backlinks remain one of the most important ranking factors for search engine optimization (SEO). Specifically, the authority of the sites linking to your website plays a significant role in how the major search engines like Google evaluate the authority and relevance of your own site. That’s why a backlink building strategy focused on acquiring backlinks from high authority sites can greatly benefit your SEO efforts.
What Defines a High Authority Website
A high authority website is well-established, trusted, and considered an influencer or leader in its particular industry or niche. Some defining characteristics include:
- An above average domain authority or trust flow score. Popular SEO tools like Moz, Ahrefs, and Majestic provide metrics rating a site’s authority.
- Significant organic search traffic and visitors. More people visiting signals trust and popularity.
- Prominent linking root domain network. Lots of other reputable sites link in show authority.
- Recognizable brand name. Being a household name suggests authority and trust.
High authority sites range from major publications like the New York Times and Forbes to influential blogs and educational institutions in given verticals.
Why High Authority Backlinks Matter for SEO
Backlinks pass along link equity and authority. When you earn a link from an established authoritative source, search engines perceive you as more credible by association. Higher authority sites lend your website some of their own “trust” factor.
Specifically, anchor text backlinks from authority domains can boost keyword rankings by:
- Increasing your site’s authority in a search engine’s eyes
- Passing link juice to pages they link to for targeted keyword terms
- Helping content rank above competitors without those links
While low quality links from spammy or irrelevant sites can actually damage SEO, strategic high authority links are like endorsements helping your content rank.
How to Get High Quality Backlinks
Generating high authority backlinks requires effort but delivers ROI long-term. Strategies include:
Earn Links Editorially
The best quality links must be earned editorially. Creating great, useful content that site owners want to reference earns the attention and links you want.
Reach Out for Guest Posts
Guest posting remains worthwhile despite scrutiny. Landing bylined articles on authority sites links back to your website. Ensure guest posts offer original value for the publisher’s audience.
Get Featured in Roundups
Influential bloggers and journalists write roundups highlighting products, experts, or companies. Getting included links to your site as a trusted provider.
Use Link Insertion Companies
There are reliable, white hat link-building companies that specialize in getting previously published content updated to insert new links. Manual, one-way inserted links look natural.
Request Reviews
Product reviews on authority publications add brand visibility. While some ban links, asking to be featured still raises awareness.
Link Prospecting
Use SEO tools to find webpages that could be referencing your content but aren’t yet. Reach out politely to website owners suggesting relevant pieces of content to consider linking to as a resource.
But Avoid Manipulative Tactics
Avoid spammy outreach, low-quality directories, sketchy networks, or anything meant to mislead search engines. Such manipulative tactics could harm your site. Focus on building authentic links editorially. Patience and persistence pay off long run.
Why Invest in a Backlink Building Service?
A qualified SEO backlink service acts as an extension of your marketing team. The right provider offers backlinking solutions that amplify your organic growth investment for long-term gains.
Benefits of a backlink service include:
Custom Link Building Strategies
An SEO backlink service will research your niche, product, service reviews, and brand mentions to develop a custom strategy for outreach targeting relevant websites and key phrases.
Saved Time and Resources
A quality backlinking service has existing processes, templates, and tools that save you time versus building your own outreach database and doing all the labor.
Industry Connections
Established backlink companies develop relationships with writers, bloggers, and agencies that can facilitate requests. Their reputation gets links where cold emails from your domain wouldn’t.
Scale Link Building Initiatives
Scale is everything in link building. The broader the outreach across a wide, relevant array of sites, the more links you potentially earn overall. Difficult for a single SEO freelancer or in-house team to match.
Diversify Backlink Profile
A backlinking agency helps ensure links earned come from a wide range of good root domains, geo-locations, etc. – which is important for building a natural link profile structure that avoids over-optimization penalties.
Monitor for Results
The right SEO backlink service also provides reporting on placements earned, rankings monitored, and recommendations for optimizing efforts.
Like other marketing channels, backlinking takes strategy, tools, and effort. Partnering with a backlink-building service allows leveraging their expertise to amplify organic growth. A strong, trustworthy domain authority signals search engines your brand is credible, popular, and worth ranking – so high authority links should be central in your strategy.